Westfield WTC Oculus

For this direction our crafted color pop will serve as a venus fly trap to bring people into Westfield WTC beneath the Oculus and once inside, keep them there as long as possible. Beneath the city, color-coded messaging will provide an added flare to the all-white setting and draw attention to the shops within. Outside, our use of color will cut through the grey skyscrapers, and entice passersby into Westfield WTC.